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Is the WordPress economy shrinking?

chrislema.com | Jun. 15, 2017 | 5 min read

Chris Lema addresses the issue of if the WordPress economy is shrinking. He has some interesting points related to different market segments that suggest that in some areas it is falling off and it others it is changing.

20 votes   Flag
John Locke

The low end of the WordPress economy is falling off, as many DIY people are using tools like Divi or ThemeForest to create a site. (In my opinion, this is a segment you should not be targeting if you are in client services. The lower end is great place for product companies to target, however.)

As Chris points out, many larger companies are bringing people in house. We've seen this not just in WordPress, but in web design and development for several years now.

There is a huge opportunity in the middle (which is quite large). There are still tons of small, medium, and not-quite-enterprise businesses that do not have the time, resources, or expertise to solve difficult problems with WordPress. The question is, can you put yourself in front of them, and be an attractive solution for them?

Ross Johnson

I agree completely, we've seen both our product and service business grow over the past few years -- not shrink. Companies value the capabilities of WordPress but don't have the means to pay for in-house resources nor do they have the time to become an expert in web design themselves.

Even if they can install a page builder or Divi, they appreciate that what they would come up with wouldn't compete with that of professionals.