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AMP Project Turns 2, Automattic Partners with Google to Improve WordPress Plugin

wptavern.com | Oct. 23, 2017 | 7 min read

Google's AMP project is two years old and they published data demonstrating its growing adoption across the web. Automattic partnered with Google to develop AMP plugin in a more better way.

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Sallie Goetsch (rhymes with 'sketch')

We had a little WTF discussion about this on the last WP-Tonic Roundtable. AMP seems antithetical to the concept of an open web and theoretically to the open-source principles on which WordPress is based. And I've seen articles posted here and elsewhere about how AMP has not turned out to be a good thing for most publishers. So why exactly IS Automattic getting behind it?